Our consulting experience has taught us the value sales professionals can bring to businesses, so we are passionate about raising its profile as a profession. Sales roles require similar negotiation, persuasion and relationship development skills as a fee-earning partner in a law firm needs; but sales is not always seen as a worthy profession. Our goal is to get top sales professionals the recognition they deserve and attract the most talented people to the profession.

Raising the profile of sales starts with ensuring businesses’ sales functions are performing perfectly. We help businesses grow and improve their sales through hiring, training, growth consulting and sales outsourcing.

Read the full details about our services below or get in touch and we can talk things through.


At Key Focus we recruit for all types of sales roles, from graduate through to director level, with salaries ranging from £20,000 to £250,000 plus OTE. We can find specialists to strengthen all types of sales teams and drive business growth. By working closely with our clients, we ensure we fully understand the dynamics of their teams and find the perfect hires to address their needs.

In addition to using our insight gained from over 9 years of experience in sales and recruitment, we use powerful psychometric testing. These tools provide evidence for our decisions and help us ensure new hires gel with your team and respond well to your specific approach and leadership style.


We develop close, long-term relationships with our clients and candidates. This involves supporting the development of sales professionals throughout their career. Our experienced team are always willing to offer support and advice. Plus, we work with Sandler - an award-winning sales training provider - who can ensure your whole team are functioning to the best of their abilities.


We offer strategic advice, goal setting and a roadmap for sales growth. So we can ensure your whole team are clear in their roles, playing to their strengths and working as efficiently as possible.


If you are looking to quickly drive sales growth, but are unsure about committing to hiring new permanent staff, our sales outsourcing service is a fantastic way to rapidly build leads.